Business Jingles

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Brandy Cohen

A good business song, or jingle, can make all the difference to a business and its success. The more you hear a jingle the more it’s going to stick in your mind, and once a jingle gets stuck in a customer’s mind then the company hardly has to even run ads anymore to reinforce their brand name.

Some jingles have become popular, so much so that they become a cultural phenomenon. This results in the company getting hundreds of hours of free advertising after other media picks up on it. For example a commercial for a company called FreeCreditReport.com inspired at least seventy imitations that wound up on YouTube, and increased membership to the site by about twenty percent in less than a year. Of course, the popularity of a hit jingle, as well as its effect, has a limited shelf life, and eventually wears off.

Jingles sometimes fail because they aren’t clearly tied to the company’s product, so advertisers and companies must make sure that the message is clear and that it’s a song that the company can be proud of. Consultants advise to keep the song simple in both its melody and its lyrics. The main goal is to deliver a positive customer experience.

Brandy Cohen is the founder of Insane Cookies, a Florida cookie company that does most of its business online. Working with maestro Spencer Robelen, they have created a fun company song:

“Insane Cookies are a joy to eat, made fresh to order and a wonderful treat

No matter where you are no matter what you do, Insane Cookies are the cookies for you

Here at Insane Cookies you can customize, any cookie to your liking, the flavor and size

You can buy them for yourself, you can buy them for your friend, cuz everyone is gonna want a batch in the end”

The song was written and performed by Spencer Robelen, and while there is a link to it on the company website, it has not been rolled out as an official jingle.

Online Business

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Brandy Cohen

The American consumer can afford to be more demanding than ever before, thanks largely to the rise of e-commerce and the decline of the traditional mass market. We are all now just one mouse-click away from one merchant to its competitor and the competitor’s competitor, and in this modern business environment, a buyer’s attention is a scarce commodity and a good customer relationship is a valuable asset.

The conventional wisdom today is that the company that does not have some sort of Internet presence, and is not selling its goods or services online, is probably not going to last. That may be a slight exaggeration but there is probably some truth there, too. E-commerce has seen a steady growth over the last decade and there is no denying that the Internet has created a new economy that has forever changed the traditional way of doing business.

The traditional business model has always been opening a store and targeting a local audience, but in the modern world that is limited and outmoded concept. In e-commerce the target market is not specific. Theoretically, at least, the whole world is your consumer base; any business can be reached by anyone with access to a computer and the Internet.

Brandy Cohen founded and operates Insane Cookies, a Florida based e-commerce business that delivers its hand crafted, gourmet cookies to customers all across the United States. Locally throughout South Florida, they hand deliver cookie gifts and platters to delighted customers. They also cater events like corporate retreats, weddings, baby showers, non-profit galas and other parties. Brandy Cohen is proud to say that Insane Cookies were invited to be featured at Yelp’s Elite Spring Break 2015 in Fort Lauderdale where their cookies were a tremendous success.

The History of Cookies

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Brandy Cohen

In the United States, a cookie usually means a thin sweet wafer or cake, a sweet treat we save for a special moment in the day, like dessert. The same thing is called a biscuit in England, and it seems most countries have their own name for this particular confection. We often associate them with something special, like pumpkin cookies in the fall and Christmas cookies during the holidays.

There is nothing new about those things Americans call cookies: according to culinary historians they have been around in one form or another at least since the 7th Century A.D., when the evidence suggests small cake-like treats were made and consumed by people in Persia, which is now Iran, one of the first countries known to have cultivated sugar, and where various pastries of various shapes and sizes were well known.

Brandy Cohen

Fast-forward to 16th Century England and the age of Shakespeare, and we find a 1596 cookbook called Goode Huswife’s Jewel, by one Thomas Dawson. This is one of the earliest known cookbooks, and it includes a recipe for a square short-cookie enriched with egg yolks and spices and baked on parchment paper.

By then, humans were well into the Age of Exploration, and during this time cookies, or biscuits if you prefer, were seen as an ideal traveling food. They were easily portable and easy to store, and had a long shelf life. So you could say that the cookie has come a long way.

In Florida, entrepreneur Brandy Cohen is the founder and owner of Insane Cookies, and she says that her mission is to make the world a happier place, one delicious cookie at a time. Insane Cookies boasts nearly fifty different kinds of unique and delicious cookies. They are conveniently located wherever you are as an online, e-commerce business. They ship their gourmet specialty cookies all over the United States.